So many different shades, colors, hues, and sizes-creating a magnificently simple rainbow or a Jackson Pollock? Even though I read the Economist’s issue A world of connections in black and white, I could still see the bright colors of the new world of connectivism struggling to jump off the page.
But where is it all going for me? As I’ve mentioned before, I’m not much of a social collaborator on-line. I use Facebook occasionally, have dabbled with Twitter and constantly make fun of my wife for playing Farmville. However, when it comes to problem solving I find the potential for collaborative tools endless. Two heads are better than one? Try 350 million (Facebook’s current estimate of users)
Many of the issues’ articles dealt with how these social media companies are expanding , using some pretty effective marketing tools like the Network Effect. Even after reading the issue, I am still curious about how a company like Twitter makes a profit. Facebook, Ning, MySpace, etc.. create virtual venues, rooms and areas for like minded people to gather, share, collaborate and ultimately click on conveniently placed ads. I don’t see this same model with Twitter but to be honest, I don’t really care that much.
My aim is how these tools can be used to help me. I think this is why I’m drawn more to what is called Enterprise 2.0 or how social media can be used in the workplace. Here’s an example of a challenge I faced today:
I’m working for the University of California which consists of 10 ten campuses across the state. We are trying to create , that’s right , create! on-line resources for employees to use at the office. My task was to create a job -aid to assist in time management. Now, I haven’t been here long, but I can’t imagine I’m the first person to tackle time management at UC. And yet, I have no way to know what that previous person read, thought, or created because their work is probably in a drawer somewhere at their desk or saved to a personal folder.
Why can’t I find who that person is? Find out what resources they designed? How was it received? Continue using and modifying their work. The answer is simply because collaborative/social sharing tools do not exist across campuses for my department. Imagine if I went to a UC Twitter and and all HR members were followers, and I posted…. “anyone have resources for job aids?” — Or if I could search a database to look for previously created HR lesson plans and job aids. Imagine how much TIME I would have saved creating this time management piece. How ironic.
That’s where social media meets my needs and I’m interested to review some of the Enterprise 2.0 sites the article mentioned such as Yammer and Chatter.